We are living in a time of compression. Every facet of our modern lives—from the way we buy groceries to the way we find a partner—is being filtered through the lens of efficiency. We have become experts at identifying waste. We trim the fat from our schedules, automate our reminders,

The Paradox of Powerful Tools In the tech industry, we often fall into the trap of believing that if a tool is powerful enough, people will naturally use it. We are currently pouring billions into Artificial Intelligence, assuming that sheer computational “intelligence” will solve the future of work. But from

In the tech world, we often fall into the trap of describing software as a “utility”—like a digital hammer or a faster filing cabinet. But after over a decade in UX research, I’ve learned that this comparison is dangerously incomplete. When we introduce a new platform into a workplace, we